Reciprocals or One Ways Which One Is Better?
There’s a lot of confusion in people’s mind about one way links and link exchanges and their effect on the rankings. People often ask which one is going to give me better results, reciprocal links or one way links.
Reciprocal linking means you link someone and he links back to you but as Google and most of the other major search engines are looking for natural things so they do consider these type of links as less important ones.
Whereas one way links are the incoming links to your site from the sites to whom you you dont link to, this type of links are seen as natural by the search engines and thus they give you more importance.
So are reciprocal links useless? no reciprocal links are easy to achieve than the one way links they are less important but still important ones, as we know that every link counts.
So the main criteria should be to get as many one way links as you can but also shouldn’t reject an opportunity to get reciprocal links.